How to Grow Your Landscaping Business
If you're a landscaper trying to book more jobs and grow your business, you already know that great work speaks for itself. But here’s the thing—if no one sees your work, they’re not calling you.
The best landscapers aren’t just good at what they do—they know how to market themselves, build a strong brand, and follow up with leads the right way. Let’s break down what you need to be doing to stand out, get more jobs, and grow.
1. Build a Strong Brand That People Recognize
Branding isn’t just a logo—it’s how customers remember you and why they choose you over the guy down the street. If you want more referrals and repeat clients, you need to look professional and be easy to find.
- Get a solid, professional logo that represents your business
- Be consistent with your colors, fonts, and style across your website, social media, and marketing
- Have a memorable name and slogan that sticks in people’s heads
- Show up online with an updated website, active social media, and a Google Business Profile
Branding makes people feel like they’re hiring a professional, not just some guy with a truck and a mower. If you don’t take your business seriously, why should your customers?
2. Use High-Quality Before & After Media
Landscaping is all about the visual transformation. If people can’t see the kind of work you do, they’re not going to hire you.
- Get professional photos of your best projects
- Use drone shots and video to show full property makeovers
- Post time-lapse videos of your projects from start to finish
- Share this content everywhere—your website, social media, and Google Business Profile
Potential customers want to see proof that you do great work. High-quality media builds trust and gets people excited about hiring you.
3. Get More Business with Strong Testimonials
Happy customers are your best sales tool. If you’re not getting reviews and testimonials, you’re making it harder to book jobs.
- Ask for a review immediately after finishing a job
- Feature testimonials on your website and social media
- Turn reviews into case studies—tell the story of a big transformation you did
And if you really want to stand out, ask a happy customer to record a quick video testimonial. It’s way more convincing than a written review.
4. Use a CRM to Track Leads & Automate Follow-Ups
One of the biggest reasons landscapers lose business is because they don’t follow up fast enough. A Customer Relationship Management (CRM) system helps you stay organized and close more jobs.
- Respond to leads immediately with automated emails and texts
- Keep track of every lead and follow-up so nothing falls through the cracks
- Send reminders and special offers to past clients so they hire you again
A good CRM makes sure you stay in front of potential customers, so they don’t forget about you and hire someone else.
5. Follow Up Like a Pro to Book More Jobs
You’d be shocked at how many landscapers lose jobs simply because they don’t follow up. People get busy, forget, or get distracted—you need to remind them why they reached out in the first place.
- Call or text back fast—the sooner you respond, the better
- Follow up multiple times—don’t assume they’re not interested just because they don’t respond right away
- Make it easy to book—send a scheduling link or a simple text to lock in the job
If you don’t follow up quickly, someone else will. And that’s how you lose business.
Here’s How to Put It All Together
Branding, media, and strong follow-ups aren’t just nice extras—they’re the difference between staying booked or struggling to find work.
Most landscapers are great at their craft, but marketing and lead management is where they drop the ball. That’s where we come in.
At New Horizon Media Group, we help landscapers:
- Get a professional brand and logo that makes them stand out
- Use high-quality media to showcase their work and attract more leads
- Set up automated follow-ups and CRM systems so they close more jobs
If you’re ready to take your landscaping business to the next level, let’s talk.
Put these systems in place, and you’ll start booking more jobs, making more money, and building a business that lasts.
