Vacation Rental Media That Books Stays: How to Make Your Listing Stand Out
Airbnb and Vrbo Photography Tips to Boost Bookings

Vacation Rental Media That Books Stays: How to Make Your Listing Stand Out
Vacation rentals are in high demand, but with so many properties competing for attention, how can you make yours the one that renters can’t resist? It all starts with presenting your property in the best possible light—literally and figuratively. From professional photography to thoughtful staging and a strong online presence, here's how to ensure your listing not only stands out but also books up quickly.
1. High-Quality Photography: The Ultimate Game-Changer
The first thing potential guests notice is your photos. Grainy, poorly lit images can make even the most beautiful property look unappealing. Here’s why professional photography is a must:
- Bright, Inviting Shots: Professionally lit and edited photos create a warm and welcoming feel.
- Wide-Angle Perspectives: Show off your property’s best features, from the spacious living room to the serene outdoor spaces.
- Detail-Focused: Highlight unique touches like a cozy reading nook, luxurious bedding, or local artwork that makes your rental unique.
Tip: Include at least 20–25 high-quality photos to give a complete view of your property. Cover essential areas like the bedrooms, kitchen, bathrooms, and outdoor spaces.
2. Staging Tips to Wow Your Guests
Renters want to picture themselves relaxing in your property. Thoughtful staging can help create that emotional connection.
- Declutter and Simplify: Clear surfaces of personal items but add inviting touches like fresh flowers, books, or a bottle of wine.
- Neutral Palettes: Use soft, neutral colors to create a calming and universally appealing look.
- Highlight Key Amenities: Showcase what makes your property special, whether it’s a private pool, a cozy fireplace, or stunning beach views.
Bonus: Include lifestyle photos, like a beautifully set dining table or a hammock overlooking the sunset, to help renters imagine their dream vacation.
3. Invest in a Dedicated Property Website
In addition to listing your rental on platforms like Airbnb or Vrbo, having your own website sets you apart. It gives you full control over your brand and allows you to avoid platform fees when renters book directly.
- Custom Design: A beautifully designed site gives your rental a professional edge.
- Booking Integration: Add direct booking functionality to simplify the process for guests.
- SEO-Optimized Content: Include local area guides, tips for renters, and your property’s unique selling points to improve search engine visibility.
Pro Tip: Include a promo video or virtual tour on your website to give potential guests an immersive experience.
4. Add Videos to Your Listing
A well-made video can take your listing to the next level. Guests love seeing a walkthrough of the property before booking—it builds trust and excitement.
- Show Off Key Features: Use a cinematic approach to highlight your rental’s best amenities.
- Capture the Location: Include footage of nearby attractions, beaches, or hiking trails.
- Keep It Short: A 60–90 second video is perfect for capturing attention without overwhelming viewers.
5. Respond Quickly and Professionally
Great media gets renters interested, but your responsiveness can seal the deal. Use automation tools or templates to reply quickly to inquiries while maintaining a professional tone. The faster you respond, the more likely you’ll secure the booking.
Why It’s Worth the Investment
Investing in professional media and thoughtful staging is an upfront cost that pays off in increased bookings, higher nightly rates, and glowing reviews. Properties with professional photos, for example, can earn up to 40% more in bookings compared to those with amateur images.
Ready to Transform Your Vacation Rental? At New Horizon, we specialize in creating media that helps vacation rental owners like you stand out in the competitive market. From stunning photography and video production to custom websites, we’ve got everything you need to elevate your listing and maximize your bookings.
Let’s make your property the one renters can’t resist.
Contact us today to learn more!


